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The archive.

The archive

All Engagement Strategy Founder Brand & Content Engagement Tools Playbooks Comments & Conversation

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9 marketing trends we're seeing firsthand in 2026

Real patterns from auditing B2B founders on LinkedIn, not predictions. Here is what is actually shifting in 2026 and what to do about each one.

Jun 16, 2026 · 9 min read

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Engagement Strategy

How we use AI marketing assistants effectively

After 200+ hours working with AI marketing tools, here is what actually moves the needle for B2B founders building inbound pipeline.

Jun 16, 2026 · 11 min read

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Engagement Strategy

ChatGPT opens ads for all: what to do now

Self-serve access launched in May 2026. Here is what the numbers mean for B2B founders and what to actually do about it.

Jun 16, 2026 · 7 min read

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Engagement Strategy

B2B social media marketing: 14 strategies

How B2B founders and senior leaders turn social channels into a lead engine, without chasing vanity metrics or burning hours on the wrong platforms.

Jun 16, 2026 · 14 min read

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Engagement Strategy

NYC energy and your LinkedIn strategy

Why the density, randomness, and momentum of New York City maps almost perfectly onto how B2B founders should think about LinkedIn engagement.

Jun 15, 2026 · 9 min read

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Engagement Strategy

What your brain hides from your LinkedIn strategy

Cognitive scientist Donald Hoffman argues your brain shows you what helps you survive, not what's real.

Jun 15, 2026 · 9 min read

Engagement Strategy

The troll button and your LinkedIn strategy

Seth Godin wants a troll button. Funded B2B founders already have one: knowing which posts to show up on.

Jun 13, 2026 · 8 min read

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Engagement Strategy

Non-horror story lessons from pitching VCs

Three VC pitch experiences that didn't end in disaster, and what they reveal about funding, information, and timing.

Jun 13, 2026 · 8 min read

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Engagement Strategy

Why everyone you know is going to Cannes Lions

LinkedIn's Creator Marketplace launched there. Platform investment decisions made at Cannes shape what B2B founders operate inside six months later.

Jun 13, 2026 · 8 min read

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Engagement Strategy

How Bezier Labs helped NeetCode grow LinkedIn followers

NeetCode went from 10K to 104K LinkedIn followers in under a year. Here's what Bezier Labs actually did, and what B2B founders can take from it.

Jun 13, 2026 · 9 min read

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Engagement Strategy

Why AI SDRs take 2 weeks to deploy

Two hard-won lessons from running AI sales agents at scale: the ramp time is never optional, and your prospects still want to chat.

Jun 13, 2026 · 10 min read

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Engagement Strategy

Why VCs fund "crazy" not good companies

Ben Lerer of Lerer Hippeau on conviction over consensus, the Peloton miss, and why backing sensible businesses is a mistake.

Jun 12, 2026 · 11 min read