Chime · Blog — page 3

The archive.

The archive

All Engagement Strategy Founder Brand & Content Engagement Tools Playbooks Comments & Conversation

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Engagement Strategy

ABM case study: how Backbase built an AI-native ABM motion

Backbase has 3,000 addressable accounts worldwide and an 18-24 month sales cycle.

Jun 12, 2026 · 9 min read

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Engagement Strategy

In the age of AI, you need a point of view

B2B buyers are drowning in AI-generated noise. The founders who win pipeline aren't louder. They're more specific about what they believe.

Jun 12, 2026 · 9 min read

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Engagement Strategy

Teach to sell: the B2B pipeline model that compounds

Why teaching your expertise on LinkedIn generates more qualified inbound than cold outreach, and how to build the system around it.

Jun 11, 2026 · 10 min read

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Engagement Strategy

Which social media APIs support multi-platform posting?

A practical breakdown of unified posting APIs vs. native APIs — what they cost, what they cover, and which one fits your build.

Jun 11, 2026 · 11 min read

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Engagement Strategy

Shopify turns 20: 5 learnings from $13B+ ARR

Shopify posted its fastest growth in four years — in year 20. Here's what the numbers actually show about how durable B2B businesses compound.

Jun 11, 2026 · 6 min read

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Engagement Strategy

How Coding Kitty built a video publishing engine

Sameer Ali automated 15-20 minutes of post-production busywork per video by wiring Buffer's API into a custom desktop app. Here's how the pipeline works.

Jun 11, 2026 · 8 min read

Engagement Strategy

Using AI to support and defend your brand

AI systems are summarizing your brand before buyers ever reach your site. Here is how B2B founders and senior leaders can shape what gets surfaced.

Jun 10, 2026 · 10 min read

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Engagement Strategy

MIT's AI risk study: the public is exposed

The people most exposed to AI's downsides have the least power to protect themselves. Here's what that means for B2B operators.

Jun 10, 2026 · 8 min read

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Engagement Strategy

LLMs are picking winners in your niche

Why AI search tools recommend some experts and skip others, and what LinkedIn presence has to do with it.

Jun 10, 2026 · 11 min read

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Engagement Strategy

How much time should a founder spend on LinkedIn engagement?

Most founders either skip LinkedIn entirely or fall into a 90-minute scroll. The time cost isn't the bottleneck. The system is.

Jun 10, 2026 · 9 min read

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Engagement Strategy

How B2B founders find the right LinkedIn posts to comment on

Most founders comment on whatever shows up in their feed. Here's a more systematic way to find posts where your comment actually reaches your buyers.

Jun 10, 2026 · 9 min read

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Engagement Strategy

LinkedIn as a source signal for AI search

LLMs don't just crawl blog posts. Here's why your LinkedIn activity now feeds AI search visibility.

Jun 9, 2026 · 8 min read