A short note on what we're building, and why this blog exists.

The fastest way to build pipeline through expertise used to be: post a lot, hope the right people see it. That worked when LinkedIn rewarded volume. It rewards relevance now, and relevance means showing up where the conversation is already happening.

We built Chime because the manual version of this — scrolling LinkedIn for the right thread, the right comment, the right post to engage with — burns hours nobody has. The product does the finding. You bring the expertise.

What this blog is for

This is where the team writes about what we're learning while building Chime. Three kinds of posts you can expect:

• Influencer breakdowns — single-profile pieces grounded in real content-audit data. Pillars, hooks, cadence, the network they're building.
• Post-pattern analyses — cross-influencer studies. We pull every relevant post in a window from the Chime database, look for the pattern beneath the noise, and write up what we found.
• Tactical playbooks — narrow, testable advice. The kind of thing you can act on in an afternoon.

What this blog isn't

Listicles. Vague growth-hacker takes. Articles written to chase a keyword that doesn't have a specific thing to say. If we can't put a claim on the page that's defensible from the data we see, we don't publish.

Where this goes

The plan is two pieces a day, picked by what the data says will actually be useful — not by what's left on a content calendar. You can subscribe to the RSS feed if you want them as they ship.

If you want to see the product the blog is about, run a free audit on any LinkedIn profile. That's the same toolchain we're using to write most of what shows up here.